Snuggling up on the sofa, there’s no doubt that a living area should be a relaxing spot. It’s a space that offers you the opportunity to showcase your personal style where the big-ticket items are chosen with care – the combination of sofa, coffee table and rug is a perfect balance, with accessories and art forming the complete picture. It’s also where families and friends hang out together on the sofa, usually gathered around the TV.
There’s no avoiding the fact that the TV is a big-ticket item itself and, in the past, we’ve had to contend with large, clunky black boxes disrupting our beautifully considered living spaces. A salon-hang exhibition of art at home is an option in combating the TV ‘black hole’ by offsetting the unit with a contrast of colour and pattern. Art walls are a popular way to bring personal style to the fore and it’s easy to see why: an art collection thoughtfully displayed makes an immediate impact and statement. The Frame by Samsung takes this display idea to a whole other level and dimension.
It all starts when The Frame is switched off. Art Mode is activated and displays an exclusive range of curated embedded art. Ranging from photography and drawings to paintings, the collection includes 100 artworks from 37 artists across the world, covering 10 genres so there’s bound to be an option that suits your own style at home. The key to The Frame’s ability to seamlessly match your personal style is the level of customisation it offers.
You can also upload cherished photos onto The Frame with a compatible USB or storage device. And you can even choose how to display your photos, in a similar approach to how you would display mounted photos in your home. There are six different matte layouts that’ll have your photos showcased in a particular format to suit your taste.
As much as it’s all about the bigger picture, the finishing touches can make all the difference. The Frame gives you the choice of an interchangeable frame that magnetically attaches the standard bevelled edge of the unit. This final detail offers a seamless finish that complements your existing decor. The no-gap wall mount of The Frame ensures that the unit sits hangs practically flush with the wall, not unlike artworks or picture frames. These considered details, along with Art Mode, highlight the flexibility of The Frame, broadening the scope to feature it in any space of your home seamlessly – bedrooms, kitchen and dining zones, playrooms, home offices, even the bathroom.
And it’s not just all good looks with The Frame: this clever TV embodies the innovation Samsung is renowned for. 4K UHD technology and Smart Hub means highly detailed pictured quality, as well as ease of use with access to apps, services, consoles and smartphones a breeze. The Frame is a game-changer, where personal style and technology come together effortlessly to suit your personal style. We introduced interior designer Shannon Vos to The Frame at our 150th issue celebration, and he loved it. “When you walk into a room, you don’t realise that it’s a TV,” he says. “It’s very subtle, so it’s a perfect example of when technology meets great design.”